Vimeo Rebrand

Context

In celebration of Vimeo’s 20th anniversary, we partnered with Koto agency to execute a full rebrand. The initiative required orchestrating two major work-streams in parallel: managing agency partnership and budget oversight, and leading the internal rollout of the new brand across every customer and employee facing touchpoint.

Goal

  • Successfully launch rebrand across hundreds of internal and external assets within condensed timeline.

Role

  • Creative & Marketing Operations Director

  • Executive Stakeholder Ownership

  • Vendor Management

  • Budget Ownership

Approach

I led the end-to-end creative and marketing operations for Vimeo’s rebrand, overseeing agency partnership, budget management, and the rollout across every customer- and employee-facing touchpoint. Given the visibility and aggressive timeline, I focused on strong organization, proactive stakeholder communication, and building clear systems that kept teams aligned.

  • Owned executive stakeholder alignment across Marketing, Product, Design, and Brand ensuring clear direction and timely feedback at each review milestone.

  • Managed agency partnership and budget oversight, maintaining close collaboration with the agency to stay on track and on budget.

  • Designed layered project management systems using high-level work-backs in Asana and detailed asset-level tracking across hundreds of deliverables to create accountability, visibility, and a single source of truth.

  • Led daily cross-functional check-ins review progress, resolve blockers, and ensure readiness across all channels ahead of launch.

Outcome / Impact

After an intensive four-month execution sprint, the rebrand launched on time and on budget across all Vimeo assets, setting a new foundation for the brand’s future.

  • Delivered a company-wide rebrand spanning 1 core design system, 200+ web pages, and 320+ images and videos.

  • Recognized with Vimeo’s AIE (Alignment, Intentionality & Execution) Award for leadership and operational excellence.